Summer Comeback Series Recordings

You already know you’re serving up some delicious stuff. But how do you encourage new customers to visit your taproom, tasting room, bar, or restaurant? We’re talking all about how to spark community interest and engage the guests in your space, with topics such as:

• Efficient, unique ways to spread the word about your craft
• Best practices to make a great first impression
• Events that get guests in the door and keep them engaged
• Going outside of your walls to increase customer engagement

Your staff are expert multi-taskers, gracious hosts, and product specialists. They’re also the most well-suited salespeople you have! Utilize their charm and knowledge to not only sell your flagship items, but upsell, too! In this session, we’ll cover:

• Turning servers into the ultimate sales reps
• The data behind upsells and staff recommendations boosting your bottom line
• Why educating your team on how to educate your guests creates brand enthusiasts
• How to encourage and reward staff upsells

Dazzling your guests doesn’t end at their final gulp or bite of the day. Now it’s time to make sure they come back next weekend—or maybe even tomorrow! Our third and final webinar will cover:

• How to turn every guest’s “Goodbye” into a “See you later!”
• Ways to incentivize return visits and encourage group gatherings
• Benefits of a fully-integrated loyalty program
• Ideas for increasing new membership sign-ups