Topics and Special Guest Speakers
Part 1
How To Spark Community Interest & Attract Newcomers
Join our speakers from Sing Sing Kill Brewery, Fitzhugh Brewing, and Denver Distillery as they talk all about how to spark community interest and engage the guests in your space, with topics such as:
- Efficient, unique ways to spread the word about your craft
- Best practices to make a great first impression
- Events that get guests in the door and keep them engaged
- Going outside of your walls to increase customer engagement
Part 2
How To Train Staff To Boost Tab Sizes
Join our speakers from Bevana and Seattle Cider Company as they cover:
- Turning servers into the ultimate sales reps
- The data behind upsells and staff recommendations boosting your bottom line
- Why educating your team on how to educate your guests creates brand enthusiasts
- How to encourage and reward staff upsells
Part 3
How To Ensure Repeat Business & A Loyal Fanbase
Join our speakers from The Whale: A Craft Beer Collective and Leaven Brewing in this final webinar as they cover:
- How to turn every guest’s “Goodbye” into a “See you later!”
- Ways to incentivize return visits and encourage group gatherings
- Benefits of a fully-integrated loyalty program
- Ideas for increasing new membership sign-ups
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